Channel 5 x D&AD
Brief set by Paramount
Challenge: Re-engaging Young UK Adults with the Experience of Live TV Viewing.
”We would like a campaign to engage and reach audiences on TikTok”
Insight: Young adults want to watch live TV with others because it creates a shared experience but they are always on their phones
Idea: An interactive influencer watch-along, like FaceTime SharePlay, where you can stream together in real time
THE TEAM
Joshua Garrido-Williams
Ethar Aiem
Dimitri Briks
Emmanuel Tete-Donkor