Captain Morgan x D&AD
Brief set by Diageo
Challenge: Create an impactful, culture first campaign that gets LPA-24 to think of Captain Morgan 0.0% as the first choice for fun times with friends.
Insight : Gen Z want to feel present and nurture new relationships because it makes them feel part of a community. But, they often feel isolated when they don’t drink alcohol in venues typically associated with drinking.
Idea: Experiential pop-up rave replicating a traditional British off-license.
Video shot and edited by Abi Turner
Captain Morgan 0.0%, For the nights we remember, and the friends that keep us there.
Joshua Garrido-Williams
Ronni Winter
Catherine Moriarty
Abi Turner
THE TEAM