Modular / Comfortably Sustainable Foreverwear
Brief set by HereDesign
The Challenge To create a compelling athleisure brand that captures the essence of contemporary life. The brand should resonate whether it's for lounging, running errands, hiking, or marathon training. Key to the challenge is making the brand visually and functionally dynamic, with assets adaptable across various mediums. Sustainability is central: this brand is more than just athletic wear—it’s everyday couture with purpose and longevity.
Modular’s logo uses simple, geometric shapes to create an “M,” symbolizing the brand’s eco-friendly values through modularity and flexibility.
Modtype Display - A clean, minimalist custom typeface with soft, curved edges inspired by the Modular logo, adding cohesion and a modern elegance to the brand’s identity.
I designed a series of posters and billboards, incorporating custom copywriting taglines to showcase the versatility of the custom typeface in OOH applications.
The posters use the Modular logo as a window into natural textures, visually reinforcing the brand’s commitment to sustainability and its connection to nature.
Rich, earthy greens and browns paired with neutral tones reflect Modular’s sustainable ethos, grounding the brand in a sense of nature and timeless design.